One of Tony’s greatest PR skills is his ability to be able to deal with predicaments and dilemmas with a calm head. He always looks to turn PR blunders into PR opportunities. For example if a rock star or movie star gets into trouble, Tony will make sure there's a story in the next week's paper about the celebrity assuming responsibility, doing what’s right to fix the mistake and then volunteering for the community.
Over time, Tony has always shown patience and flexibility which is extremely important for publicists due to the fact that celebrities, notable personalities, politicians or other public figures can be difficult to work with. They hold odd hours, sometimes have bad habits and always live in a media fishbowl. A publicist needs to be able to work within a client’s parameters and time frames.
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